Competing with Keywords
Search Engine Marketing
Google and/or Bing pay-per-click campaigns immediately boost awareness of your brand, products and services.
SEM is a very powerful marketing tool for business.
It is especially effective for start-ups or businesses launching a new product or service to the market; one, that would normally take months to show up in the search engines organically. With search engine marketing, you can be found on the first page of Google or Bing in one day.
No matter the age or size of your business, SEM can level the playing field among your competitors, accelerating your business quickly towards greater success.
The only drawback we’ve found with SEM, is when a business, due to type, needs to use highly competitive keywords such as ‘plumbers’ or ‘restoration services’. Highly competitive keywords make the cost per click high, requiring a large budget to be and remain competitive.
On the plus side, we’ve helped local businesses grow to the point where they have asked us to stop their campaigns due to having more business than they can handle. Quite a nice problem to have!